Following in the wake of Fujifilm's massive week of announcements, I've noticed a trend in the commentary online that basically boils down to this: "Why would I pay that much for an X-T5 lite?" These same people seem almost angry that the X-T50 appears to be selling well.
Fujifilm published its financial report from April 2023 to March 2024 and its professional imaging division saw a huge leap in revenue: it earned 172.1 billion yen (about $1.1 billion), which is up 20% year over year, thanks in no small part to the X100 series and the continued growth of Instax.
It is highly unlikely that you have not heard of the Fujifilm X100VI. Similarly, you've probably seen some polarizing discourse around it. For some reason, it's seemingly only appropriate to love this camera or dunk on it. There is no in between.
Fujifilm launched its promised raffle that will allow photographers the ability to purchase a Limited Edition X100VI today, but perhaps more interesting is how many are available: 200.
The Conservation Alliance (TCA) announced that it will auction off a Fujifilm X100VI Limited Edition camera, provided by Fujifilm, in order to raise funds to protect and expand North America's wild and outdoor spaces.
Fujifilm says that is actively investigating all of the orders placed during the sale of the Limited Edition X100VI last week and any found to be "suspicious" will be canceled.
Today, Fujifilm USA began selling its small allotment of Limited Edition X100VI cameras on its website and, despite major hiccups due to a surge in traffic, they sold out in minutes. It did not take long for several of those confirmed pre-orders to show up on eBay.
Fujifilm USA began offering its small allotment of limited edition X100VI cameras today and its website almost immediately buckled under the weight of the traffic surge. At the time of publication, the store remains inaccessible to many.
Fujifilm's X100VI is already difficult to obtain, but getting access to the special limited-edition X100VI will be even harder: the company only plans to make 300 available in the United States on a first come, first serve basis.
Fujifilm has been at the forefront of sensor stabilization systems and the one found in the new X100VI is particularly impressive given the size constraints.
The new X100VI has far exceeded Fujifilm's predictions, and it expects backorders to persist for at least a "few months" as the company has confirmed its production capacity is capped at 15,000 units per month.
The Fujifilm X100VI is arguably the hottest camera in the world right now but demand is high and not everyone who wants one is going to get their hands on one.
After teasing its arrival, Fujifilm announced the X100VI today at its X-Summit in Tokyo, Japan. The new version, pronounced "X100 six," maintains the familiar compact form factor but upgrades the sensor to 40-megapixels and adds 5-axis in-body image stabilization.