Chinese lens manufacturer Zhong Yi Optics (ZY Optics) announced a new medium format 80mm f/1.6 prime lens. The manual focus optic is meant to pair affordability with exceptional performance and is available for Fujifilm GFX and Hasselblad XCD mirrorless mounts.
When thinking of the climate in Britain, it is easy to conjure up images of rain, grey skies, and big red buses going through puddles. Deserts? Not so much.
As a huge nerd for the history of photography, I've spent a lot of time reading about and studying products of the past. And there have been a lot, to say the least.
Movie set photography is often directors with their arms over an actor or a view of the camera crew, but photographer JoJo Whilden's pictures for Fallout take a different approach.
"Medium Format cameras can’t shoot sports, action, and wildlife," they said. Well, maybe now they can.
Fujifilm has announced the GFX 100S II, its lightest and most affordable 100-megapixel camera (102 megapixels, to be precise). For photographers who only care about stills and prioritize image quality over all else, good luck finding a better camera than the new GFX 100S II.
The first Fujifilm GFX 100S had my favorite form factor of any GFX camera due to its take-anywhere size. I loved the smaller body design of the latest GFX 100 II, and of course all the improvements to autofocus and film simulation modes as well as an emphasis on faster shooting and video. But it was only a matter of time before the latest improvements transferred over to the GFX 100S line and the wait is now over.
Since launching its medium-format GFX system in early 2017, Fujifilm has rapidly expanded the series regarding cameras and lenses. The new GFX 100S II is the seventh GFX camera and the fifth to sport a 102-megapixel CMOS image sensor. It will also launch as the most affordable of these five cameras.
After adding a 500mm telephoto lens to its GFX lens roadmap last September, Fujifilm has finally fully revealed the longest Fujinon GF lens ever: The Fujifilm GF 500mm f/5.6 R LM OIS WR.
Hasselblad has introduced a new 25mm prime lens to add to its already crowded wide-angle assortment. I've reviewed the 30mm f/3.5, and Hasselblad also has 28mm f/4 and 21mm f/4 lenses. However, this new wide prime splits the difference and has an even brighter f/2.5 aperture.
I love short telephoto lenses because of how versatile they can be for anything from portraits to landscapes.
Back in the day, 35mm film was called “miniature” format; its itty bitty negatives were considered only good for snapshots and maybe street photography (sorry, Leica shooter Henri Cartier-Bresson). Serious photography—landscape, portraiture, documentary, commercial—was dominated by medium format film, a platform that produced images with fine detail and luscious tonality, even when blown up to make billboard-size prints.
Sony Semiconductor Solutions (SSS) announced a new 247-megapixel medium-format image sensor roughly the same size as the 100- and 150-megapixel sensors in the Phase One IQ4 digital backs and the Hasselblad H6D series.
Leica's medium format S-system has not seen an update since the S3 debuted in 2018 -- six years is an eternity as far as camera technology is concerned.
Sigma's CEO Kazuto Yamaki says that he is "very much personally interested in supporting medium format," and now that the company has filled out its support of full-frame mirrorless, perhaps the time to expand to larger sensors is nigh.
Phase One will finally make its medium format travel camera, the XC, available as body-only for those who might already own an IQ4 digital back.
To celebrate its 50th year manufacturing cameras, Hasselblad released a special-edition version of its 503 CX V-System medium-format film camera. The "Golden Blue" camera hit stores in 1991, limited to just 700 units worldwide. Hasselblad fans have the rare opportunity to purchase a used one right now from Park Cameras.
The Hasselblad 907X CFV 100C is a fantastic, stylish, and -- perhaps most importantly -- charming camera kit. The camera and digital back combo honor Hasselblad's illustrious analog past while incorporating the company's most modern digital imaging technology.
With Hasselblad's 100-megapixel upgrade to its classy 907x medium format modular camera being announced, the PetaPixel Podcast team got to thinking about medium format overall and its place in the current photography market.
Hasselblad unveiled the 907X camera body in 2019 alongside the CFV II 50C digital back. Hasselblad has today unveiled the CFV 100C digital back. The 907X and CFV 100C combine to offer what Hasselblad calls "the most versatile medium format camera" in the industry.
Videographer and PetaPixel reader Andreas Hofmarcher sent a voice message to the PetaPixel Podcast and Andreas' story is so incredible that it warranted a dedicated article.
The Phase One XC is an unusual camera, and not just because of its $62,490 asking price. It's designed with a specific purpose in mind and it sports a fixed lens in front of a massive 150-megapixel medium format sensor.
Fujifilm has come to dominate the medium format market and for good reason. Combining the ergonomic controls and autofocusing capabilities of its APS-C cameras with the colossal image quality from the 100-megapixel sensor has paid dividends for the company. Although Fujifilm also uses a 50-megapixel sensor, it's the latest sensors in the GFX 100 line of cameras that steal the show.
Last month, Fujifilm held one of its X Summit events, using the occasion to launch the Fujifilm GFX100 II. The new flagship medium-format camera has attracted significant attention, and with good reason. However, the camera is enigmatic regarding high-speed shooting performance and dynamic range.
Lomography is urging the analog community to not let 120 film "go extinct," going so far as to significantly cut the price of its 120 film to make it more appealing to a wider range of photographers.
Fotodiox's RhinoCam Vertex stitching adapters have been available for some time but the company finally has a version for L-mount cameras.
At today's X Summit in Stockholm, Sweden, Fujifilm has announced the GFX100 II. It is its new flagship medium-format mirrorless camera with better AF, faster shooting, and 8K video.
Hasselblad has announced the XCD 4/28P lens, a 28mm f/4 medium format lens that has an equivalent 35mm focal length of 22mm and is designed for use on the company's X System cameras.
Phase One has announced the XC Camera, a new travel-friendly all-in-one medium-format system that is the company's most compact digitally integrated camera ever.
The Mercury Stereo 12 is a medium format stereoscopic camera designed to give professional photographers the ability to shoot high-quality 3D photos.