Chinese lens manufacturer Zhong Yi Optics (ZY Optics) announced a new medium format 80mm f/1.6 prime lens. The manual focus optic is meant to pair affordability with exceptional performance and is available for Fujifilm GFX and Hasselblad XCD mirrorless mounts.
Fujifilm has announced the GFX 100S II, its lightest and most affordable 100-megapixel camera (102 megapixels, to be precise). For photographers who only care about stills and prioritize image quality over all else, good luck finding a better camera than the new GFX 100S II.
The first Fujifilm GFX 100S had my favorite form factor of any GFX camera due to its take-anywhere size. I loved the smaller body design of the latest GFX 100 II, and of course all the improvements to autofocus and film simulation modes as well as an emphasis on faster shooting and video. But it was only a matter of time before the latest improvements transferred over to the GFX 100S line and the wait is now over.
Fujifilm is joining the Content Authenticity Initiative and following the path already walked by Canon, Nikon, Leica, and Sony. It will bring C2PA support in some capacity to both its X and GFX cameras.
Fujifilm GFX owners can easily mount their medium-format mirrorless camera to any large-format 4x5 view camera with a Graflok back using Fotodiox's new 4x5 GFX Stretch Stitch Adapter.
Last fall, Fujifilm unveiled its newest medium format camera, the Fujifilm GFX 100 II along with its first tilt-shift lenses and a new fast prime: the Fujifilm GF 55mm f/1.7 R WR.
Fujifilm has unveiled an updated lens development roadmap for the GFX System with two exciting additions alongside the new GF 55mm f/1.7 R WR, GF 30mm f/5.6 T/S, and GF 110mm f/5.6 T/S Macro lenses for GFX cameras. Fujifilm also announced its new flagship camera, the GFX100 II today.
In January, Fujifilm announced that it would hold its X Summit in April. That was delayed and the company has said that it instead intends to hold the event on May 24 in Bangkok, Thailand.
Venus Optics has announced the Laowa 19mm f/2.8 Zero-D GFX, a manual-focus prime lens for Fujifilm's medium format camera system that promises a 110-degree field of view with close to no distortion.
AstrHori has announced a new 12mm f/2.8 fisheye lens for full-frame mirrorless cameras. The $256 optic is available for Nikon Z, Sony E, Leica L, Fujifilm GFX, and Canon RF mounts.
Fotodiox has released the first commercially available lens adapter for Fujica GL69 bayonet lenses for just about every current mirrorless camera mount on the market.
Fujifilm has announced a new lens for the GFX medium format camera system, the Fujinon GF20-35mm f/4 R WR lens, which is billed as a compact and lightweight ultra-wide lens option.
For decades, medium format film was the standard for professional photography work, so it's no wonder that its bigger-than-full-frame resolution, shallow depth of field, and magic tonality is still sought after by pros and enthusiasts to this day.
Fujifilm has announced the newest addition to the GFX medium format mirrorless camera lineup: the 51.4-megapixel GFX50S II. With a price tag of $3,999, it's the most affordable digital medium format camera ever made.
TTArtisan has announced that it is bringing its 11mm f/2.8 Fisheye lens to the Fujifilm GFX mount. Previously available for multiple other mounts, it appears to be the first lens for the GFX that does not need a separate adapter that the company has produced.
A new report suggests that Fujifilm's next medium format camera will be announced this September. The GFX50S Mark II is expected to look identical to the GFX100S and cost $4,000.
There is a purveying sentiment that cameras have only gotten more expensive over time. While there is certainly some validity in certain sectors of the market, the truth about camera prices over time is a bit more nuanced and complex than the average person makes it out to be. So, let’s take a look.
Medium format has become far more accessible to more people than it has ever been in the past, and that includes the ability to shoot video on the giant sensors. In this 9.5-minute video, Photographer Jay P. Morgan looks to find out if shooting RAW video on medium format is something you should even do.
The demand for Fujifilm's latest medium format camera, the newly-announced GFX100S, appears to have exceeded the company's expectations as it has published a "notice of delay" on its website.
Fujifilm has announced the GFX100S, a camera that takes the "groundbreaking ideas" of the GFX100 and rethinks them with a focus on portability. The result is a compact, high-performance medium format camera that is similar in size to full-frame equivalents and weighs just 1.9 pounds.
Irix has announced the 45mm f/1.4 Dragonfly manual focus lens for the Fujifilm GFX, which has is equivalent to 36mm on a full-frame camera and very well could be the fastest aperture available for the system.
Last year Fufjilm announced a firmware update that would bring pixel-shift multi-shot to the GFX100, allowing it to jump from 100-megapixel photos to capturing whopping 400-megapixel photos. In this 12-minute video, ZY Productions shows exactly what that looks like.
Fujifilm has announced a firmware update the brings pixel shift multi-shot functionality to the GFX100. The camera combines with newly-announced software to combine 16 RAW images into a single 400-megapixel image.
Fujifilm has announced a unique, specialized version of the GFX100 camera. Still insisting on calling it a "large format" camera, this latest version can shoot infrared images at either 100 or 400 megapixels thanks to newly-added pixel shift functionality.
Metabones has announced the EF-GFX Smart Expander which features electronic integration and full functionality of Canon EF lenses onto the Fuji GFX medium format camera series in exchange for 1.26 times focal length extension and aperture value.
Accessory maker Fotodiox is known for creating some unique (if occasionally problematic) lens adapters, and they've just done it again. Their new MY7 - GFX pro fusion adapter lets you use Mamiya 7 rangefinder lenses on Fuji's medium format GFX cameras, including electronic control where possible.
Following in Canon's footsteps, Fujifilm has just released a Mac version of its Fujifilm X Webcam software. The original version of the software—which allows you to use various X-Series and GFX cameras as webcams for streaming and video conferencing over USB, without the need for a capture card—was only available for Windows 10.
Fuji has just dropped "the biggest firmware upgrade in the history of the Fujifilm GFX system," complete with several major photo and video improvements for all of Fuji's medium format mirrorless cameras: the GFX 100, GFX 50S, and GFX 50R.
Fujifilm's GFX series of cameras has already redefined what digital medium format cameras can be with their relatively small price tags and form factors, but the company is just getting started -- it wants to help GFX break into the mainstream by making digital medium format even cheaper, smaller, and lighter.
After briefly announcing the lens over a year ago, Venus Optics has finally launched the "world's widest rectilinear lens for Fujifilm GFX," announcing the pricing and availability of the Laowa 17mm f/4 Ultra-Wide GFX Zero-D.