alpha

In the wake of the a9 III's launch at the end of last year, Sony appears to have discontinued its predecessor, the a9 II.

Sony cameras have for years held significant advantages for photographers but one issue has come up recently that has many upset: a lack of after-purchase support for even the company's most expensive cameras.

Sony has announced the Alpha 7R V full-frame camera which features a brand-new AI focusing system. Called Real Time Recognition, this “deep learning” trained system can detect not only humans but also birds, animals, planes, trains, cars, and insects.

Tilta is rumored to be producing a half-cage-style grip for Sony cameras with CFexpress Type-A card ports will feature a fast M.2 512GB SSD USB 3.2 output and write speeds fast enough to handle any video format thrown at it.

Sony is ready to empower another group of talented female photographers to pursue their creative vision. After successfully launching the 'Alpha Female' program in September of 2018, the company is calling for applicants to this year's 'Alpha Female+' grant program, and expanded version that spreads funds out more broadly.

The Sony Alpha mount is alive and kicking. Less than a month after Sony UK told photographers that there are "no A-mounts planned," Sony Europe today announced the new Sony a68, an APS-C A-mount camera that boasts "4D Focus."

Sony's A-mount system has seen its activity slowed to a halt as of late while the company continues to launch new E-mount cameras such as the a7R II and a7S II. There were two A-mount lenses refreshed back in April, but the last A-mount camera announced was the Sony a77 II way back in May 2014 -- an eternity as far as camera refresh cycles go.

Now speculation about the death of the A-mount is being rekindled after Sony UK made public statements saying that there are "no A-mounts planned."

WikiLeaks has just published a massive collection of emails and documents that were leaked through the 2014 Sony hack. Among the documents was a product and service launch calendar that mentions new cameras Sony is (or was) planning to launch in the first part of this year.

If the calendar is still accurate, then Sony will soon be announcing new cameras in the A7r, A6000, and RX lines.

Three months after SonyAlphaRumors shared the first image samples taken using a prototype of the Mitakon 50mm f/0.95 Full Frame E-mount lens, one of their "trusted sources" has informed them the lens will be officially released on April 20th.

If recent rumors are to be trusted, Sony is getting ready to continue its assault on all ends of the mirrorless market with the announcement next week of a successor to the mid-line NEX-6 and NEX-7 models -- among other potential announcements.

Seeing how well DSLR and mirrorless camera enthusiasts get along, Sony has apparently decided to erase the verbal distinction between the two by sliding its latest mirrorless model into the Alpha line.

Want to focus your camera simply by looking at a particular area of the viewfinder? If you're a Sony shooter, you might be enjoying that feature as early as next year. The company is reportedly working on building Eye Tracking autofocus into its cameras, with the initial version arriving in a flagship camera sometime in 2014.

It has only been a month since Sony announced its latest flagship full-frame camera, the A99, but …

Check out this blast from the past: it’s a 1986 commercial for the Minolta Maxxum 7000. The Minolta 7000 …

A month after announcing massive losses of $2.9 billion, Sony is taking evasive …

In interviews published on Sony's website, the company's designers talk about how its latest DSLRs are based on a styling technique called "Tensile Skin", in which sharp lines and curved surfaces giving a "natural sense of tension". What's interesting is the tool they used to explore this idea: an ordinary sock.

Camera innards are often shown in cross section diagrams, but here’s a Sony Alpha camera and lens that were …

Sony and Olympus are headed in very different directions when it comes to DSLR cameras. While Olympus …

We’re having a hard time deciding whether to laugh or cry. Sony has been on top of …

PMA is off to a hot start down in Anaheim, Calif., with Sony announcing a new line of bodies and …