For the past several weeks, photographers have been expressing a recurring sentiment online: the lack of supply for highly sought-after cameras like the Fujifilm X100VI, Ricoh GR III, or Pentax 17 is actually a strategy to "build hype." That's absurd.
In early May, Fujifilm released its latest financial results, which PetaPixel covered at the time. However, while an addendum Q&A segment didn't warrant focus then, it has gotten considerable attention online in the last few days.
The latest CIPA results show that May was an excellent and interesting month for the photography industry. For the January through May period, camera sales hit their highest levels in the past three years.
In 2016, photographer and filmmaker Josh Gladstone designed a way to use Fujifilm Instax film in vintage Kodak cameras. It was very hands-on and had some limitations. Eight years later, Gladstone is back with a much more elegant 3D-printed solution.
June 29 is National Camera Day. To mark the occasion, PetaPixel chatted with KEH's CEO Noah Treshnell, and the company's Head of Photography, Ken Hamlett.
Fujifilm has new firmware updates for four X Series cameras, bringing its Reala Ace film simulation to the X-H2, X-H2S, X-T5, and X-S20 models.
When the Fujifilm X100 first hit the market it took the world by storm. A pocket-sized camera with stellar good looks and a retro-inspired control scheme, it was instantly coveted by photographers aplenty. We wanted to take a retrospective look at the X100 series from the beginning and give you the low-down on the upgrades and quirks over the years.
Fujifilm reportedly held a color film launch event in China where it announced it would restart the production of its C200 and C400 color negative film through production partner Yes!Star.
Fujifilm announced the Instax Wide 400, the latest in the Wide series that captures large, 3.4 x 4.25-inch instant prints.
Viltrox has been busying itself with full-frame Z-mount releases over the last year, building upon the core of its business which has been centered around APS-C. In fact, the last Fuji X-mount release was the "Pro" monikered 27mm f/1.2 that I reviewed in August 2023. The new 56mm f/1.7 sits at the opposite end of the spectrum, retailing at an extremely modest $139. It may be budget in price, but its performance is far from it.
"Medium Format cameras can’t shoot sports, action, and wildlife," they said. Well, maybe now they can.
While photographers can still get their hands on the Fujinon XF 18-55mm f/2.8-4 R LM OIS lens, it will no longer be the kit lens of choice for Fujifilm cameras, including for the new Fujifilm X-T50 camera. Supplanted by the new XF 16-50mm f/2.8-4.8 R LM WR, the XF 18-55mm f/2.8-4 proved challenging for competitors to match -- not for a lack of ability, but a lack of desire.
The Fujifilm XF 18-55mm f/2.8-4 R LM OIS was truly a legendary kit lens. It broke the stereotype of bare-bones kit lenses that came packaged with slow apertures and pedestrian optics. I say was because it now must make way for a new lens to take center stage. The new Fujifilm XF 16-50mm f/2.8-4.8 has very big shoes to fill indeed.
Following in the wake of Fujifilm's massive week of announcements, I've noticed a trend in the commentary online that basically boils down to this: "Why would I pay that much for an X-T5 lite?" These same people seem almost angry that the X-T50 appears to be selling well.
Leading up to mid-week, it felt like the industry was holding its breath -- and for good reason. Fujifilm and Sigma came out swinging with some major releases. So what's worth getting excited about? The PetaPixel Podcast team breaks it down.
Fujifilm has announced the GFX 100S II, its lightest and most affordable 100-megapixel camera (102 megapixels, to be precise). For photographers who only care about stills and prioritize image quality over all else, good luck finding a better camera than the new GFX 100S II.
Fujifilm is consistently updating its line of mirrorless cameras to make use of the latest film simulation modes and sensor technology. It is no surprise, then, that it has released a 40-megapixel version of its insanely popular X-T double-digit line to bring high resolution to an affordable platform: the X-T50.
The Fujifilm X-T50 combines the classic camera styling of the wildly popular X100VI with the flexibility of an interchangeable lens X Series camera. It is designed for burgeoning photographers who prioritize style over top-of-the-line performance. However, make no mistake: the X-T50 is much more than a baby X-T5.
As hinted at earlier this year in Tokyo, Fujifilm is moving on from the 18-55mm f/2.8-4 lens -- which has achieved legendary status among kit lenses -- in favor of the new, sharper 16-50mm f/2.8-4.8 R LM WR. Fujifilm promises the new 16-50mm is better for its high-resolution cameras.
Since launching its medium-format GFX system in early 2017, Fujifilm has rapidly expanded the series regarding cameras and lenses. The new GFX 100S II is the seventh GFX camera and the fifth to sport a 102-megapixel CMOS image sensor. It will also launch as the most affordable of these five cameras.
After adding a 500mm telephoto lens to its GFX lens roadmap last September, Fujifilm has finally fully revealed the longest Fujinon GF lens ever: The Fujifilm GF 500mm f/5.6 R LM OIS WR.
Fujifilm is joining the Content Authenticity Initiative and following the path already walked by Canon, Nikon, Leica, and Sony. It will bring C2PA support in some capacity to both its X and GFX cameras.
Getting a regular Fujifilm X100VI is challenging enough, with Fujifilm struggling to keep up with massive demand. However, acquiring the X100VI Limited Edition camera? That's next to impossible.
Fujifilm GFX owners can easily mount their medium-format mirrorless camera to any large-format 4x5 view camera with a Graflok back using Fotodiox's new 4x5 GFX Stretch Stitch Adapter.
Fujifilm, continuing its torrid pace of new product announcements, appears poised to announce new cameras and lenses next week in Sydney, Australia.
Fujifilm published its financial report from April 2023 to March 2024 and its professional imaging division saw a huge leap in revenue: it earned 172.1 billion yen (about $1.1 billion), which is up 20% year over year, thanks in no small part to the X100 series and the continued growth of Instax.
I've always been fascinated by the latest and greatest technology, and that obsession has carried over to photography ever since I picked up my first camera. However, as cameras have improved, I've begun prioritizing how a camera makes me feel rather than what the camera offers regarding specs and features. Given the most popular cameras these days, I'm not alone in seeking joy over performance.
It is highly unlikely that you have not heard of the Fujifilm X100VI. Similarly, you've probably seen some polarizing discourse around it. For some reason, it's seemingly only appropriate to love this camera or dunk on it. There is no in between.
Fujifilm launched its promised raffle that will allow photographers the ability to purchase a Limited Edition X100VI today, but perhaps more interesting is how many are available: 200.
The Conservation Alliance (TCA) announced that it will auction off a Fujifilm X100VI Limited Edition camera, provided by Fujifilm, in order to raise funds to protect and expand North America's wild and outdoor spaces.