The first Fujifilm GFX 100S had my favorite form factor of any GFX camera due to its take-anywhere size. I loved the smaller body design of the latest GFX 100 II, and of course all the improvements to autofocus and film simulation modes as well as an emphasis on faster shooting and video. But it was only a matter of time before the latest improvements transferred over to the GFX 100S line and the wait is now over.
Since launching its medium-format GFX system in early 2017, Fujifilm has rapidly expanded the series regarding cameras and lenses. The new GFX 100S II is the seventh GFX camera and the fifth to sport a 102-megapixel CMOS image sensor. It will also launch as the most affordable of these five cameras.
Fujifilm, continuing its torrid pace of new product announcements, appears poised to announce new cameras and lenses next week in Sydney, Australia.
Fujifilm published its financial report from April 2023 to March 2024 and its professional imaging division saw a huge leap in revenue: it earned 172.1 billion yen (about $1.1 billion), which is up 20% year over year, thanks in no small part to the X100 series and the continued growth of Instax.
Last fall, Fujifilm unveiled its newest medium format camera, the Fujifilm GFX 100 II along with its first tilt-shift lenses and a new fast prime: the Fujifilm GF 55mm f/1.7 R WR.
The GFX System's highly anticipated pair of tilt-shift lenses are due to arrive in stores this autumn.
Venus Optics has announced the Laowa 19mm f/2.8 Zero-D GFX, a manual-focus prime lens for Fujifilm's medium format camera system that promises a 110-degree field of view with close to no distortion.
Fotodiox has released the first commercially available lens adapter for Fujica GL69 bayonet lenses for just about every current mirrorless camera mount on the market.
Fujifilm has announced a new lens for the GFX medium format camera system, the Fujinon GF20-35mm f/4 R WR lens, which is billed as a compact and lightweight ultra-wide lens option.
For decades, medium format film was the standard for professional photography work, so it's no wonder that its bigger-than-full-frame resolution, shallow depth of field, and magic tonality is still sought after by pros and enthusiasts to this day.
Fujifilm has announced the newest addition to the GFX medium format mirrorless camera lineup: the 51.4-megapixel GFX50S II. With a price tag of $3,999, it's the most affordable digital medium format camera ever made.
Fujifilm has announced the new 35-70mm f/4.5-5.6 lens for the GFX medium format camera system. Touted as compact and lightweight, the company says it will broaden the scope of applications for GFX cameras.
TTArtisan has announced that it is bringing its 11mm f/2.8 Fisheye lens to the Fujifilm GFX mount. Previously available for multiple other mounts, it appears to be the first lens for the GFX that does not need a separate adapter that the company has produced.
A new report suggests that Fujifilm's next medium format camera will be announced this September. The GFX50S Mark II is expected to look identical to the GFX100S and cost $4,000.
Fujifilm announced a batch of major updates for the GFX100 Medium Format camera that includes some significant performance improvements for autofocus. The company also launched an updated pixel shift combiner and a new digital camera control software development kit (SDK).
The demand for Fujifilm's latest medium format camera, the newly-announced GFX100S, appears to have exceeded the company's expectations as it has published a "notice of delay" on its website.
Fujifilm has announced the GFX100S, a camera that takes the "groundbreaking ideas" of the GFX100 and rethinks them with a focus on portability. The result is a compact, high-performance medium format camera that is similar in size to full-frame equivalents and weighs just 1.9 pounds.
Following in Canon's footsteps, Fujifilm has just released a Mac version of its Fujifilm X Webcam software. The original version of the software—which allows you to use various X-Series and GFX cameras as webcams for streaming and video conferencing over USB, without the need for a capture card—was only available for Windows 10.
Fujifilm has unveiled the new FUJINON GF 30mm f/3.5 R WR, a lightweight, high-resolution, wide-angle lens for GFX medium-format cameras with a 35mm-equivalent focal length of 24mm.
Fujifilm has just officially announced webcam support for X and GFX series cameras. The new software allows you to use your mirrorless camera -- yes, even a medium format one -- as a camera for your online video calls or video streaming.
Fujifilm's GFX series of cameras has already redefined what digital medium format cameras can be with their relatively small price tags and form factors, but the company is just getting started -- it wants to help GFX break into the mainstream by making digital medium format even cheaper, smaller, and lighter.
During Fuji's London 2020 X Summit that is streaming live as we write this, Fuji revealed that they are planning to add a 400MP "pixel shift" mode for the GFX 100 medium format mirrorless camera, and showed off the "world's fastest lens with AF."
The X-T200 wasn't the only thing up Fuji's sleeve for tonight's announcement. The company also revealed three new medium format lenses: officially releasing the GF 45-100mm f/4 R LM OIS WR, and adding the 30mm f/3.5 R WR and 80mm f/1.7 R WR to the GF lens roadmap.
At the Fujifilm X Summit in Dubai on February 8th, Fujifilm gave a surprise sneak peek at a Fujifilm GFX modular medium format camera the company is working on.
Fujifilm has just announced the new Fujinon GF 100-200mm f/5.6 R LM OIS WR telephoto zoom lens for GFX medium format cameras.
ZY Optics has unveiled the new Mitakon Speedmaster 65mm f/1.4 lens for the Fujifilm G mount. It's the fastest standard-length native lens available for Fujifilm's GFX medium format mirrorless cameras.
I recently discussed how Fujifilm's decision to go into the medium format industry might have been a mistake. But considering some of the recent announcements, have my points been completely negated?
Fujifilm today announced that it's currently building its third GFX medium format mirrorless camera. The new flagship camera will feature a 102-megapixel sensor and a number of firsts among its kind.
Of all the current camera manufacturers, if you were to call me a fanboy of any of them, Fujifilm would be the most accurate. There’s good reason too: it produces some of the best cameras on the market and its commitment to offering meaningful updates, after the fact, is uniquely wonderful.
Fujifilm today announced a new 250mm f/4 telephoto prime lens and a 1.4x teleconverter for its GFX medium format system (which currently consists of the Fujifilm GFX 50S camera).