As seen with competing artificial intelligence platforms and features, Apple Intelligence will utilize some computational power in the cloud. However, perhaps more than any of the competition, Apple prioritizes on-device processing enabled by the company's robust and efficient silicon. This means more privacy and security, but also that some not-that-old devices will be left behind as Apple steps into the AI age.
Tilta recently launched the Khronos Ecosystem of accessories that are designed to make shooting with the iPhone a better experience. If a filmmaker wants to take ProRes capture on iPhone seriously, Tilta says Khronos is there to help.
Osamu Tezuka's classic manga Midnight -- which ran for a short period between 1986 and 1987 -- has been adapted into live-action. Directed by Takashi Miike, the whole film was shot entirely on iPhone 15 Pro.
Apple just released an unprecedented behind-the-scenes (BTS) look into the making of Usher’s Apple Music Super Bowl LVIII Halftime Show -- and it was all shot on the iPhone 15 Pro.
Glass Imaging, a company that showcased its ability to dramatically improve the quality of smartphone images thanks to its specialized neural network, has received $9.3 million in a seed funding round led by Google Ventures.
Photography and cinematography equipment company Tilta teamed up with Oscar-winning Director of Photography Claudio Miranda, ASC, to create The X Gift, a holiday-themed short film shot entirely on iPhone 15 Pro.
The latest version of Photomator will introduce full HDR support, allowing photographers to import, edit, and export HDR photos including those captured by the iPhone 15 Pro and Pro Max.
The latest update to LumaFusion, the mobile video editor from LumaTouch, is the first to allow direct drive editing off an attached SSD when connected to the iPhone 15 family of smartphones.
Moment updated its Pro Camera iOS app to support all of the iPhone 15 Pro's new features in a more usable interface for professionally-minded photographers and filmmakers.
Glass Imaging uses artificial intelligence to "extract the full image quality potential from hardware on current and future smartphone cameras by reversing lens aberrations and sensor imperfections."
This week's Scary Fast Apple event was significant in mostly expected ways. Apple debuted its new M3 series of chips, launched super-powered new MacBook Pro notebooks, and updated the iMac for the first time since 2021. However, Apple also did something unprecedented: it shot the entire event on the iPhone 15 Pro Max smartphone.
Last night, Apple's "Scary Fast" event saw the introduction of the Apple M3 family of processors, including the M3, M3 Pro, and M3 Max. Apple also introduced updated MacBook Pro models, including a beautiful Space Black version, and the first iMac update since 2021. The event was also significant for another reason. It was shot entirely on an iPhone.
Last month, photojournalists who had updated to Apple's iOS 17 started to report a problem with uploading photos via FTP: in short, it wasn't working. Apple has addressed the problem and it will be fixed in the next update.
I've just returned from a whirlwind tour of Idaho and it provided me with ample photographic opportunities. I figured if I always have a phone with me and I always have a mirrorless camera, why not test them out against each other?
Lux has announced the latest version of its popular iPhone photography app, Halide. The latest version, Halide 2.13, promises numerous exciting new features including clever utilization of the new Action button featured on the iPhone 15 Pro and iPhone 15 Pro Max.
Mobile photography specialist Sandmarc has announced the Microscope Lens Edition for iPhone, an optical add-on for iPhone that offers 40x magnification to smartphone shooters.
As promised, Apple has issued a new version of iOS 17 to address overheating issues with the new iPhone 15 series of smartphones.
Influencers are not happy about the "unflattering" selfie camera on the new iPhone 15 -- with TikTokers complaining that it is making them look worse than in real life.
Apple has recently commissioned multidisciplinary artist and National Geographic photographer Reuben Wu to showcase the Cupertino giant's newest flagship smartphone, the iPhone 15 Pro Max.
Apple's iPhone has for several years now been the best choice for shooting video on mobile, but the recent addition of ProRes Log capture on the iPhone 15 Pro and Pro Max is taking that to another level.
Apple is aware of issues causing the new iPhone 15 models to get too hot and will issue a software fix to address it, the company tells Forbes. The problem seems to be a mix of some third-party apps and an iOS bug.
A number of reports of the new iPhone 15 models overheating have emerged according to several publications that are either citing anecdotes online or have conducted independent testing.
Apple's new iPhone 15 Pro Max is an awesome smartphone for photographers and videographers. One of the device's big new features is its 120mm f/2.8 lens, delivering five times the reach of the phone's main camera.
This week Nikon launched the Zf, a full-frame retro-inspired camera that packs some serious technology and gives us a glimpse into the company's future. But we have some questions about retro design: is it all nostalgia or is there more to it?
Apple's iPhone 15 Pro and Pro Max bring a lot to the table across the board, from a gaming-ready chip, to USB-C, and -- of course -- photography. It is that last point where we are putting the emphasis, and this review is specifically for those of you who care about the iPhone as a camera.
Apple rides a delicate line with its iPhone camera system. On the one hand, it wants to keep it as simple as possible to keep photographers "in the moment." On the other hand, creators keep demanding more of the system. Two of Apple's executives sit down with PetaPixel and explain how they navigate these two seemingly disparate goals.
Ah, that new iPhone smell is in the air, which means two things. Autumn, probably the best season for photography, is just around the corner. And two, Apple has stoked its hype train's engine and sent it roaring down the tracks, spewing buzzwords and fancy graphics at everyone it passes.
This week on the PetaPixel Podcast, the team comes together for a special episode from Apple Park! Chris, Jordan, and Jaron spend some time discussing some topics that they didn't get to mention in their first-impressions of Apple's latest handhelds.
For Apple's fans, the transition from summer to autumn is marked as much by annual iPhone launch events as by the dropping temperatures and changing leaves. This year is no different, and Apple has announced the iPhone 15 family, including the iPhone 15 Pro and iPhone 15 Pro Max.
Apple has unveiled the iPhone 15 family of smartphones, including significantly revamped iPhone 15 and iPhone 15 Plus handhelds.