Panasonic is holding a Japanese photo competition over the next few months with a very specific set of rules: images must be captured only with the Lumix S9 and the 26mm f/8 lens and images have to be shot in JPEG in-camera; no RAW processing is allowed.
The latest CIPA results show that May was an excellent and interesting month for the photography industry. For the January through May period, camera sales hit their highest levels in the past three years.
Panasonic made a surprise announcement overnight, unveiling an updated Lumix FZ80D superzoom camera.
After it was on the receiving end of immense online blowback in response to its use of stock photos as "samples" for its S9 camera, Panasonic launched an internal inquiry to find and remove any other such cases from its Japanese website.
Yesterday, Panasonic announced the GH7, a video-packed powerhouse of a camera that looks to be almost perfect. The only compromise? The Micro Four Thirds sensor. So we knew there would be a lot of folks asking: why would you spend $2,000 for the GH7 when the S5IIX exists?
Hot on the heels of announcing the full-frame Lumix S9 camera, Panasonic is showing its Micro Four Thirds Lumix G system some love with the new Panasonic Lumix GH7 camera.
Electronic shutters no longer harm peak dynamic range performance in the way they once did, at least not with modern image sensor architecture. It's time to change course on an earlier story and see where I went wrong.
Earlier this week it was revealed that Panasonic Japan used numerous stock photos -- including at least one shot by a Nikon Ambassador -- to illustrate the new Lumix S9. Speaking to a local paper in Japan, Panasonic says it was the result of a dated marketing mindset.
Panasonic is facing significant criticism concerning its recent Lumix S9 event in Osaka, Japan. The company hosted a live stream today and addressed the controversy, at least in general terms.
When companies announce and market new cameras, they include sample images. By default, most people would believe these photos are from the latest product, and often, they are. But not always. Panasonic reportedly found itself on the wrong side of this situation last week when it announced the Lumix S9.
Panasonic and Olympus -- now OM System -- jointly announced the Micro Four Thirds System standard in 2008. Since then, it has grown to more than 60 members, and it's still growing. Lensmaker Guangdong Sirui Optical Co., Ltd. is the newest member of the standards group.
Panasonic announced the Lumix S9, the smallest and lightest full-frame camera in the company's S-series lineup. Available in four colors, the S9 takes a lot of what makes the S5II desirable and crams it into a much smaller body.
Designed to pair with the newly-announced Lumix S9, Panasonic announced the super-compact and lightweight S-series 26mm f/8. Despite fixed focal length and aperture, Panasonic assures it will deliver outstanding image quality and high resolution.
While most of the attention in the photography world is focused on full-frame and APS-C products -- hardly surprising since those are what most companies focus on -- Micro Four Thirds is still one of the best systems on the market.
Last November, Sony announced plans to bring custom gridlines to select Sony Alpha mirrorless cameras for a $150 fee. At the time, the company said the feature would arrive in March. While it's slightly late, it has arrived.
Panasonic has announced a significant update for its latest full-frame Lumix cameras, the S5 II and S5 IIX. The firmware update improves the overall shooting experience and camera performance and brings considerable changes to the ways Panasonic shooters can share photos and videos.
Computational photography techniques are the backbone of what makes smartphone cameras as good as they are and for years, photographers have been wondering when that technology would arrive in standalone cameras.
The future of Panasonic's organic sensor, a global shutter technology it has been developing with Fujifilm since 2013, doesn't look promising.
One of the main advantages of Micro Four Thirds is that the cameras and lenses can be much smaller because the sensor is more compact. It is seen by some as odd, then, that the G9 Mark II is so physically large; or at least as large as Panasonic's full-frame S5II.
This past week, the PetaPixel team came across an opinion on a photography blog that we didn't think was fair. In short, it argued that all "small sensor cameras suck," which is just not true.
It's been a hot minute since I've played with a true superzoom, so I was unusually excited to see how Panasonic's new compact 28-200mm f/4-7.1 -- the L-mount's first all-in-one zoom lens -- performed.
Last week was a big one for some of the biggest names in the camera industry including Fujifilm, Sigma, and Panasonic. Tons of announcements hit thanks to the CP+ camera exhibition in Japan that we needed a whole episode to talk about them all!
Not even two months after announcing the remarkably compact Lumix S 100mm f/2.8 Macro lens, Panasonic is back with another lens for its full-frame cameras. The Lumix S 28-200mm f/4-7.1 Macro O.I.S. all-in-one zoom lens may not move the needle much for pros, but it fills an essential role in Panasonic's L-mount lens lineup. The new lens marks Panasonic's first wide-to-tele zoom for Lumix S Series cameras.
Quietly announced in Japan back in December, the lightly upgraded Panasonic Lumix G100D is coming to the United States with an estimated arrival of January 31.
The last year was huge for the camera industry and saw a swath of new products from just about every manufacturer in support of basically every mount. But narrowing the focus, The PetaPixel Podcast team grades the 2023 performance of every camera maker.
On Monday, Panasonic announced its 100mm f/2.8 Macro lens for full-frame L-mount cameras with the tagline of "smallest full-frame macro lens." While that came with a stipulation of "with a focal length greater than 90mm," don't let that distract from how compact it is.
Panasonic announced the Lumix S 100mm f/2.8 Macro, the world's smallest and lightest full-frame macro lens with a focal length greater than 90mm.
Panasonic announced that it developed a new image recognition AI that has a new "classification algorithm" that is more accurate than conventional methods.
Following yesterday's coverage of Map Camera's best-selling lenses of 2023 roundup, the popular Japanese camera retailer has also published a breakdown of last year's 10 most popular new and used cameras.
Micro Four Thirds remains an excellent system for photo and video applications. Despite the relatively small image sensor size, Micro Four Thirds cameras like 2022's OM System OM-1 and Panasonic GH6 show that great things come in small packages. However, what about 2023? What new Micro Four Thirds cameras and lenses arrived this year?