Panasonic is holding a Japanese photo competition over the next few months with a very specific set of rules: images must be captured only with the Lumix S9 and the 26mm f/8 lens and images have to be shot in JPEG in-camera; no RAW processing is allowed.
There is no better word to describe the public response to the Panasonic Lumix S9 than polarizing. The loudest voices on social media hammered the camera for its stripped-down approach but that hasn't hurt its popularity.
Earlier this week it was revealed that Panasonic Japan used numerous stock photos -- including at least one shot by a Nikon Ambassador -- to illustrate the new Lumix S9. Speaking to a local paper in Japan, Panasonic says it was the result of a dated marketing mindset.
When companies announce and market new cameras, they include sample images. By default, most people would believe these photos are from the latest product, and often, they are. But not always. Panasonic reportedly found itself on the wrong side of this situation last week when it announced the Lumix S9.
It's been a crazy week of news in the photography world with the biggest drop likely being Canon finally coming out and saying that the R1 is indeed a real camera and will be coming soon.
Panasonic announced the Lumix S9, the smallest and lightest full-frame camera in the company's S-series lineup. Available in four colors, the S9 takes a lot of what makes the S5II desirable and crams it into a much smaller body.